Week 07 – 3D

 Tuesday August 30, 2011

Today’s lesson was to draft a favourite 3D design from last week and apply concepts, feelings and communication.

PRACTICAL – Design Communication

20 mins - Refining / 10 mins - Presentations

Choose one design from last week’s 2 sketched designs (sports & fashion)

Fashion Stage Coffee Table from Week 6

Reference (image above): WB Fashion Stage Coffee Table WEEK 6 Draft

1. Make a list of 2 key concepts you are trying to communicate

§  Tribute to fashion

§  Item to imitate & re-create fashion’s origin

2. Make a list of 2 key feelings your trying to communicate

§  Excitement

§  Imagination

3. REFINE your design concept to communicate these 4 things

§  Use the same surface material to that of the large full sized catwalk

§  Run power to the lights to re-create the experience

§  Use an exclusive sought after material for the coffee table legs that can be perfectly shaped into cat-tail style legs that will be sturdy

§  Possible Milan Fashion Logo embossed onto the coffee table to enhance exclusivity other leave blank for clinical aesthetics.

4. Prepare to present your communication skills to the class.

5. Upload all this content to your blog

GROUP EXERCISE – Concept Investigation

15 mins – Ratings / 10 mins Blog

Using a scale of 1 – 10,

each group assigns a quantitative rating for all the designs,

based on the three criteria below

1. Clear rendition of 2 key concepts

2. Clear rendition of 2 key feelings

3. Immediate visual appeal

Each student post the group results in your blog

Design Inspiration

Reference (image above): Trampoline Coffee Table http://dornob.com/dangerously-real-trampoline-coffee-table-design/?ref=search

YouTube Clip

3d Design

http://www.youtube.com/watch?v=iwFT09cVrbA

Commentary

This clip addresses the need for a three-dimensional design tool that allows designers to present their designs in 3D. It shows that by introducing this technology into meetings, communication is much clearer about a proposed design. The new technology also allows for instance changes to the design by simply touching the object and moulding different attributes and colours to it after discussion. I am not sure if this technology yet exists, however we are very close to it becoming reality. Because the finished product is always 3D, this new technology can communicate this far more effectively than a three dimensional drawing can.

Reflection

I have decided to change my idea once again for my 3D design Exhibition. It will still be a coffee table but instead of being a fridge or esky base, it will now be simply made of irrigation products. This design will be aimed at the outdoor furniture market and be strong yet lightweight plastic with possibly a Perspex lid. It will be easy to move around the yard and I may even use the same brand of products so I can send a photo to the manufacturer to show them what their products can be used as alternative outdoor furniture.

Week 07 – 2D

 Tuesday August 30, 2011

Today we drafted another design to represent our exhibition through concepts, feelings and communication.

PRACTICAL – Design Communication

20 mins – Basic Design / 20 mins - Refining / 15 mins – Presentations

1. DESIGN a headline & tagline draft for the student exhibition.

Reference (image above): WB Ten Squared Exhibition design draft week7

2. Make a list of 2 key concepts you are trying to communicate

§  Outback/Territory Feel

§  Design Representation

3. Make a list of 2 key feelings your trying to communicate

§  Warm

§  Interesting

4. REFINE your headline to communicate these 4 things

Use warm colours to reflect the Outback and the Northern Territory to make it both recognisable and instill a warm feeling. Use text that is not so traditional so it is more evident of representing art.

5. Prepare to present your communication skills to the class.

6. Upload all this content to your blog

GROUP EXERCISE – Concept Investigation

20 mins:

Using a scale of 1 – 10,

Each group assigns a quantitative rating for all the designs,

based on the three criteria below

1. Clear rendition of 2 key concepts

2. Clear rendition of 3 key feelings

3. Immediate visual appeal

Each student post the group results in your blog

Design Inspiration

Reference (image above): Womadelaide – Sounds of the Planet music exhibition

http://musicnt.com.au/wp-content/uploads/2010/12/165269_472578524513_238564319513_5641294_72897_n.jpg

YouTube Clip

Alligator Wine (Chelsea - Graphic Design Communication).mov

http://www.youtube.com/watch?v=x557Url5KPw

Commentary

This is a very inspiring clip that involves a series of cut out words appearing in white on a pitch-black background. It is a sales pitch for Alligator Wine using graphic design in a practical Communication tool through word puppetry. It is very clever and allows the mind to find new ways of thinking to inspire for our designs. The negative space and the music chosen enhances its entertainment appeal

Reflection

Communication is the main aspect we are trying to achieve in Graphic Design. If the designs do not reflect the company/organisation/individual, the design is not going to be successful. We need to communicate well through colour, space, psychology, relevance, pictures, and words before integrating them all into something simple. This may seem hard to condense, but with all the ideas put on the table with different aspects of each we can narrow down and compare ideas to come up with something dynamic.

Week 06 – 3D

 Tuesday August 23, 2011

Today we took our favourite 3D designs and had to adapt them to a sporting community and a fashion label. We then had to post our designs on our blogs for our class to rate out of ten in dfferent areas.

PRACTICAL – Design Perspectives

30 mins:

Based on your favourite 3D design, draft and label 2 variations in your blog

• Design 01: Design in a style that appeals to a community sports group

Baseball Club Coffee Table

Reference (image above): WB Baseball club coffee table draft

• Design 02: Design in a style that appeals to a fashion label

Fashion First Catwalk Coffee Table

Reference (image above): WB Fashion First coffee table draft

• Draft in your blog with hand drawings and notes

• Give each work a NAME and DESCRIPTION (max 50 words)

Baseball Club Coffee Table – I wanted a simulated baseball field made out of felt with a genuine baseball half submerged in the centre of the table. It is to have all the signatures from the club’s most famous winning team. I also wanted four small modified baseball bats inverted for the legs of the table.

Fashion First Catwalk Coffee Table – I wanted a glossy white Catwalk/Runway style for the lid of the table with mini chrome lights down the longer edges of the table. I wanted cat-tail style legs for the base to simulate cats

GROUP EXERCISE – Changing Perspectives

15 mins:

Using a scale of 1 – 10,

each group assigns a quantitative rating for all the designs,

based on the criteria below

1. Accuracy in addressing the brief

2. Immediate visual appeal

3. Cross generational appeal

4. Artistic depth

10 mins: Each group presents results to class

Homework

• Post your lecture notes, ideas & observations with the title “Week 06 - 3D”

• Complete your Visual Diary entries for this week

• Blog

1. Upload scans of your 2 hand made designs

2. Copy your group ratings for all designs

3. For your own designs give a qualitative rating based on the 4 criteria:

Baseball Club Coffee Table

My quantitative rating for the design,

1. Accuracy in addressing the brief  8

2. Immediate visual appeal 5

3. Cross generational appeal 7

4. Artistic depth 7

Fashion First Catwalk Coffee Table

My quantitative rating for the design,

1. Accuracy in addressing the brief 5

2. Immediate visual appeal 4

3. Cross generational appeal 4

4. Artistic depth 6

YouTube Clip

Design Perspectives #3.wmv

http://www.youtube.com/watch?v=uhecJrJfUSQ

Commentary

This clip is about Blog tips for design especially in the area of time management. It originally looked like it wasn’t that interesting but getting further into it I learnt a few things. The clip is from a seminar and the presenters recommend that for your first blog you shouldn’t stress about and blog a lot of information. Just to get something down with a few images will generally suffice. They say to keep a camera or camera phone with you to take pictures on the fly. One of the best ways to retain a thought is to write it down and save a draft that you can eventually turn into a blog post at a later date. A light hearted look at blogs and progress yet very informative

Reflection

Once again our 2D class went overtime and we had no time for 3D. I would like to give the same amount of time for both so we need to make sure we adhere to the mini timeline outlined in the class handouts. I found it challenging to design my coffee table for sporting and fashion so they became more of a tribute to their field.